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| Visitors look around the Korean Hall of the Victoria and Albert Museum (V&A) in London on July 11. The V&A is to hold its first exhibition dedicated to Korean pop culture starting on September 24, 2022, until June 2023. Yonhap |
By Lee Hae-rin
Victoria and Albert Museum (V&A) of London will hold its first exhibition focusing on Korean popular culture, known as hallyu or the Korean wave, from Sept. 24, 2022, to June 2023, according to a July 7 press release. The V&A is the world’s leading museum of art, design and performance.
The exhibit, titled “Hallyu! The Korean Wave,” will exhibit the rise of South Korea’s popular culture since the 1990s and its dynamic and worldwide popularity today in the cultural industries of cinema, drama, music, fandom, beauty and fashion.
Hallyu as a phenomenon gained global attention gradually. The global sensation of Psy’s “Gangnam Style” music video heralded the advent of superstar boy band BTS. Korean film, “The Parasite,” stunned global movie fans by grabbing four Oscars last year.
The V&A, among its permanent collection of 2.3 million design and decoration objects, has displayed a selection of Korean embroidery, lacquerware, ceramics and silverware since 1992 in a hall dedicated to Korean culture.
However, there have been growing calls for the continuity and expansion of such galleries to promote Korean culture worldwide. In response, South Korea’s Ministry of Culture, Sports and Tourism has been sponsoring Korean galleries overseas during the last five years with a budget of $1.7 million. The upcoming hallyu exhibit at the V&A is part of the ministry’s project.
The V&A offers free entrance to those who book visits online and follows the latest government guidelines on social distancing.
Hallyu exhibit to be held at V&A London
Source: Buhay Kapa PH
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